Privacy Policy

Effective date: January 1, 2024

1. Who We Are

LumaFront ("LumaFront", "we", "our", or "us") is an automation and programming company that provides technology-enabled outreach, calling, and messaging services for businesses. This Privacy Policy explains how we collect, use, store, and protect information when you visit lumafront.com, interact with our platforms, or receive communications powered by our services.

2. Scope

This Privacy Policy applies to:

  • Visitors to lumafront.com,
  • Our customers and their authorized users,
  • Individuals who receive calls, emails, or text messages (including toll-free SMS/MMS) sent using our services.

If you are a recipient of communications sent via LumaFront on behalf of one of our business clients (for example, a real estate, insurance, home services, or similar professional), please note that we act as a service provider / processor to that client. Their own privacy terms may also apply.

3. Information We Collect

We collect information in the following ways:

  • Contact Information: Name, business name, email address, phone number, messaging identifiers, and other details you provide through forms, contracts, networking events, or direct communication with us or our clients.
  • Communication Data: Content of messages you send to us, limited content of messages sent through our platform where necessary for delivery, routing, logging, opt-in and opt-out management, and compliance.
  • Consent and Opt-In Records: How, when, and where you provided consent to receive communications, including online forms, paper forms, event sign-ups, verbal consent, or inbound messages.
  • Usage and Device Information: IP address, browser type, device identifiers, access times, and pages viewed, collected via server logs and similar technologies.
  • Client Account Information: For our customers: company details, billing details, user account credentials, and configuration of campaigns and automation workflows.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, operate, and maintain our automation, calling, and messaging services.
  • To enable our customers to run compliant outreach campaigns based on valid consent.
  • To manage opt-ins and opt-outs, including honoring "STOP", "HELP", and similar requests promptly.
  • To verify identity, prevent fraud, abuse, or security incidents, and enforce our terms.
  • To improve, monitor, audit, and support the reliability and performance of our services.
  • To communicate with you about our services, features, updates, or support requests, in accordance with your preferences and applicable law.
  • To comply with legal, regulatory, and carrier requirements for toll-free and other messaging channels.

5. Mobile Messaging, Toll-Free Numbers, and Consent

LumaFront and our clients may use toll-free and other phone numbers to send informational or marketing messages only to individuals who have provided appropriate consent. Consent may be obtained through digital forms, paper forms, networking events, verbal agreements, or inbound messages to a published number, provided required disclosures are presented.

By providing your mobile number and opting in, you agree that:

  • You may receive calls or text messages (including through automated systems) related to the services or offerings of LumaFront or our clients.
  • Message and data rates may apply, and message frequency may vary.
  • You can reply STOP at any time to opt out of further SMS messages from that specific program, and HELP for assistance.

We maintain internal logs of consent and opt-out actions to support compliance with carrier and regulatory requirements.

6. Our Commitment Regarding Your Mobile Information

We apply strict controls to protect mobile phone numbers and related messaging data. In particular:

  • We do not sell or share your mobile information with third parties for their own promotional or marketing purposes.
  • We do not sell or lease mobile opt-in lists.
  • Mobile numbers and messaging consent data are used only to provide the requested communications, operate our services, fulfill our legal obligations, prevent fraud and abuse, and support the programs for which you opted in.
  • Any sharing of mobile information with our service providers is limited to what is necessary to deliver messages securely and in compliance with carrier and regulatory standards.

7. Legal Basis (Where Applicable)

Depending on your location, we may process personal data on the basis of:

  • Your consent (for example, to receive marketing or informational SMS),
  • Performance of a contract or to take steps at your request before entering into a contract,
  • Our legitimate interests in providing secure, reliable communication services, and
  • Compliance with legal obligations.

8. How We Share Information

We may share information in the following limited circumstances:

  • Service Providers: With vetted vendors that support our infrastructure, telecommunications, hosting, security, analytics, and customer support, solely to perform services on our behalf.
  • Business Clients: If you interact with a program run by one of our clients, relevant information and messaging activity may be shared with that client as part of providing the service.
  • Legal and Compliance: When required by law, regulation, subpoena, court order, or carrier rules, or to protect our rights, users, or the public.
  • Business Transfers: In connection with a merger, acquisition, financing, or sale of all or a portion of our business, in which case reasonable safeguards will be applied.

We require recipients of shared data to handle it securely and in accordance with this Policy or equivalent protections.

9. Data Retention

We retain personal information, including consent and messaging records, only for as long as necessary to:

  • Provide our services and fulfill the purposes described in this Policy,
  • Maintain accurate business, tax, audit, fraud-prevention, and compliance records, and
  • Meet applicable legal and carrier obligations.

When information is no longer required, we take reasonable steps to delete, anonymize, or securely store it.

10. Security

We implement technical and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, or destruction. These measures include access controls, logging, segmentation of environments, and encryption or pseudonymization where appropriate.

No system can be guaranteed 100% secure, but we continuously review and enhance our safeguards to protect your information.

11. Your Choices and Rights

  • Opt-Out of SMS: You can opt out of SMS campaigns at any time by replying STOP. Your request will be processed promptly.
  • Support/Help: Reply HELP to applicable numbers or contact us using the details below.
  • Marketing Preferences: Where required by law, we will only send marketing communications with your consent. You may withdraw consent at any time.
  • Access, Update, or Delete: Depending on your jurisdiction, you may have rights to request access to, correction of, or deletion of your personal information. We will respond in accordance with applicable laws.

12. Children's Privacy

Our services are intended for business and adult users. We do not knowingly collect or target personal information from children under the age of 13 (or other minimum age as defined by local law). If you believe a child has provided us information, please contact us and we will take appropriate steps to remove it.

13. International Data Transfers

Depending on your location and the configuration of our services, your information may be processed in countries other than your own. Where required, we apply appropriate safeguards to such transfers, such as contractual protections.

14. Third-Party Links

Our websites and communications may include links to third-party websites or services. We are not responsible for the privacy practices of those third parties and encourage you to review their policies.

15. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The "Effective date" at the top indicates when this Policy was last revised. Material changes will be communicated through our website or other appropriate channels.

16. Contact Us

If you have any questions about this Privacy Policy, our data practices, or your rights, you may contact us at:

LumaFront
Email: info@lumafront.com
Website: https://lumafront.com